TY  - BOOK
AU  - Iyengar,Sheena
TI  - The art of choosing
SN  - 9781408700037 (paperback)
AV  - BF611 .I94 2010
PY  - 2011///
CY  - London
PB  - Little, Brown
KW  - Choice (Psychology)
KW  - Decision making
N1  - Includes bibliographical references (p. [277]-315) and index; Past is prologue -- The call of the wild -- A stranger in strange lands -- Song of myself -- Senses and sensibility -- I, robot? -- Lord of the things -- And then there were none -- Epilogue
N2  - Sheena Iyengar's award-winning research reveals how and why we choose: whether or not choice is innate or bound by culture, why we sometimes choose against our best interests, and how much control we really have over what we choose
ER  -